Quality Vs. Value – When is Enough Enough?

We are coming to a significant crossroad in the evolution of digital photography. There is a convergence of factors underway that is changing the way in which we perceive the merits and value of the equipment that we purchase.

On the one hand we have a rapidly flattening slope on the image quality side of the ledger, where it takes a serious additional expenditure to derive what is often only a moderate increase in image quality.

On the other we have the worst global economic environment in our lifetimes, which is causing photographers to more seriously evaluate the value proposition of their purchases than ever before.

Check it out here.