Going, Going, Going Viral Part 2

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Going, Going, Going Viral Part 2

Today’s post continues to explore the phenomenon of “going viral.” A big thank you to Clay Lipsky, Sabine Pearlman, Ben Marcin, Haley Morris Cafiero and Julia Kozerski for their contributions and stories.  Each photographer had a different experience and

via LENSCRATCH: http://lenscratch.com/2013/10/going-going-going-viral-part-2/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+lenscratch%2FZAbG+%28L++E++N++S++C++R++A++T++C++H%29

Los Angeles photographer Clay Lipsky was not ready for the “explosion” that was ignited after his Atomic Overlook project was launched.  The visually compelling images, with layered interpretations, spread like wildfire throughout the internet.  Clay quickly regrouped and created a specific website, Atomic Overlook, allowing for print sales.