Photokina – Days 2 & 3

At one point in time, Fuji and Kodak were major competitors.  We all know what happened to Kodak.  Fuji on the other hand, did something we were all taught to do but sometimes forget: they listened.  They listened to their customers, they got to know the photography business and they allowed some very passionate and creative people to create a very innovative camera system that over the last 4 years has been maturing at an unparalleled pace