The rise of the Chief Visual Officer – Kaptur

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by

Trent
in

The rise of the Chief Visual Officer – Kaptur

The overwhelming usage of photography across an increasing number of platforms calls for the creation of a new position : the Chief Visual Officer…

via Kaptur: http://kaptur.co/the-rise-of-the-chief-visual-officer/

soon, we will see the creation of a much needed CVO, Chief Visual Officer ( or variation thereof). The role of the CVO will be to oversee and manage all images ( and video) activities across a brand so that there is consistency. In other word, managing the brand’s visual identity across all mediums