NPPA EyeTrack Research Methodology: Gathering Photographs, Perspectives, Opinions, Comments, And Data | NPPA

—

by

Trent
in

NPPA EyeTrack Research Methodology: Gathering Photographs, Perspectives, Opinions, Comments, And Data

We had big questions as we started our research on photojournalism funded by the National Press Photographers Association back early in 2014: What are people drawn to in a photograph? How long do they look? Do they read captions? How do they perceive qual

via NPPA: https://nppa.org/news/nppa-eyetrack-research-methodology-gathering-photographs-perspectives-opinions-comments-and

There were five elements to the testing, including eye tracking with an invisible, infrared camera that captures the gaze of the eyes, ratings for quality and the likelihood that a photograph might be shared, a test asking participants to guess the source of a photograph and an exit interview.