Facebook’s referral traffic has plunged for some media outlets – Fortune

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by

Trent
in

Facebook and the Media Have an Increasingly Landlord-Tenant Style Relationship

Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing over control of your audience.

via Fortune: https://fortune.com/2015/11/09/facebook-media/

Some publishers have seen traffic from Facebook plummet by 40%, which reinforces the risks of handing control over your audience to the social network.