Shorter isn’t better, photos aren’t always alluring and deep digging pays off, recent report concludes – Poynter

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Shorter isn’t better, photos aren’t always alluring and deep digging pays off, recent report concludes – Poynter

From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their careers.

via Poynter: http://www.poynter.org/2016/shorter-isnt-better-photos-arent-always-alluring-and-deep-digging-pays-off-recent-report-concludes/404257/

After two years work analyzing more than 400,000 stories, the American Press Institute is beginning to find general patterns in what works to attract and hold the attention of digital readers.