The Story Behind the Colorization of a Controversial Benetton AIDS Ad | TIME

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by

Trent
in

The Story of the Colorization of a Controversial Benetton Ad

“I wanted the picture to have a peaceful quality.”

via Time: http://time.com/4592061/colorization-benetton-aids-ad/

the photograph was branded with the Benetton logo and used in an ad to sell clothes