What The Lindsay Lohan Photos Are Worth – Forbes.com

The Feb. 25 edition of the weekly magazine, with Lohan on the front cover, hit newsstands on Monday. That same morning, the magazine posted the photo portfolio on its NYmag.com Web site.

For a site that’s averaged around a million page views a day lately, the results were stunning. NYmag.com recorded a total of more than 40 million page views Monday and Tuesday, more than 34 million of which came from the Lohan portfolio, Starke said.

According to New York’s online rate card, the “super banner ad” of the type that appears on the Lohan photo slideshow has a CPM (cost per 1,000 impressions) of $15. Multiply that by the number of views and the Lohan slideshow ads were valued at more than $500,000 over two days. NYmag.com probably charged far less than the rate-card rate, as is common in the industry. Starke said the magazine doesn’t disclose revenue details about advertising deals.

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