Jill Greenberg Establishes Alreadymade, an Online Directory of Women Photographers – Feature Shoot

While women account for 85% of consumer purchasing power, they are woefully underrepresented behind the camera, creating the images behind entertainment and advertising campaigns. Male photographers account for 90% of the commercial work – a disparity fueled by the “boys club” mentality that is out of step with the times.

Photographer Jill Greenberg decided to address the issue head on with the creation of Alreadymade, an online director of women photographers, which she launched in tandem with a TEDx Talk titled “The Female Lens.” Here, Greenberg shines a light on the gender gap in the photography industry and the ways in which it reshapes the way we see the world.