“Photographers need real reasons to upgrade past 39-megapixel digital backs,” Phase One CEO Henrik Håkonsson says in the release. “Real value includes higher resolution but also requires new functions, faster operation, higher quality through expanded sensitivity, increased dynamic range, better results in the studio or on location and a better longer-term investment.”
Though that’s a canned quote, it’s an argument photographers need to seriously consider if they’re thinking of jumping back into the megapixel race. Because along with offering mind-blowing amounts of resolution—and images shot with the P 65+ really are mind-blowing—the camera system sets another unofficial record, this time in the conspicuous consumption category. Packaged together, the Phase One P65+ back and 645 camera sells for just a hair under $42,000.