CapeCodTimes.com – From Marconi to multimediabsb

One video in particular caught the attention of the Red Sox. On “picture day,” when players wear home whites and have official photos taken, some Sox are asked to cut public service announcements. Papelbon was one such player.

Papelbon’s PSA was in Spanish, which proved difficult for the closer. He was struggling and swearing, getting more than a few laughs from the people around him, so Lunsford decided to shoot video rather than photos. We used the clip on CapeCast, our daily Web report, and the Papelbon video became, as they like to say on ESPN, an instant classic.

Fan sites, such as the Boston Dirt Dogs, linked to it. About 25,000 people had seen it on YouTube by Friday.

The Red Sox PR staff at first didn’t seem too pleased that a photographer was shooting video. Understandably, they like to know who is doing what around the players. It proved a minor misunderstanding but speaks to how the media world is changing.

Check it out here.