Blogging and Newspapers, a Lesson in How Not to Brand and Market – Blog Maverick

if I were marketing for them, I would be doing everything I could to send the message that “The NY Times does not have blogs, we have Real Time Reports from the most qualified reporters in the world. Like blogs we post continuously , 24x7x365 to keep you up to speed, unlike blogs, we have the highest level of journalistic standards that we adhere to. A copy of which is available at…..” You get the picture.

Check it out here.