A Photo Editor – How Art Producers Find The Right Photographer For The Project

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by

Trent
in

How Art Producers Find The Right Photographer For The Project – A Photo Editor

I’ve always thought this Canadian Club print campaign was genius, partially because of the vibe but mostly because I couldn’t figure out if the images were 40 years old or shot recently. When I discovered that Liz Miller-Gershfeld, VP and Senior Art Produ

via A Photo Editor: http://www.aphotoeditor.com/2009/10/16/how-art-producers-find-the-right-photographer-for-the-project/

When I discovered that Liz Miller-Gershfeld, VP and Senior Art Producer at Energy BBDO (the agency that made those ads) reads APE I asked her to tell me how the photography for that campaign went down. Here’s what Liz told me about the campaign (Robert Whitman shot it btw) and the important steps that go into finding the right photographer for any project