The McNally Workflow..

So this is one of those topics Joe and I are asked about on a very regular basis. We usually just answer these questions one-by-one, but got an interesting email from one of our readers,

via Joe McNally’s Blog: http://www.joemcnally.com/blog/2009/10/20/the-mcnally-workflow/

As a disclaimer, and to cover my ass, I’ll be the first to admit that we as a studio don’t necessarily do things the “right” way. Are we entirely satisfied with our post-production/archiving process? Not exactly. The thing is, any busy photo studio is constantly producing massive amounts of imagery, and keeping up with it all isn’t always a walk in the park. On top of that, technology is one of those amazing things that we all are challenged to stay on the cutting edge of. Computer software, hardware, camera gear- it’s all evolving so quickly, that even if you know your best option today, in another week there’s something else out there that’s potentially better.