The Typical Business Mistakes Made By Photographers

Harrington uses the analogy of “the corner store.” When a new store opens up, they don’t sell their inventory at a loss and hope to make up for it over time just because they’re new to the neighborhood. Instead, they know what their cost of doing business is, and they they start out with a rate that’s profitable for them.

Link: The Typical Business Mistakes Made By Photographers – A Picture’s Worth | PhotoShelter