A Conversation with Benjamin Lowy

Ben Lowy on Conscientious:

The public today is more visually sophisticated than ever before. The overwhelming dearth of information available on the internet tends to weaken the impact of content. Important stories get lost in the fray. So as photographers – as creatives and not just journalists – we have the added task of developing a connection to our audience. We need an image that will engage the viewer, that makes our audience question what they are seeing, that allows them to take a step closer to the image and thus the content.