Photo Business Plan Workbook Videos: #2 Identify Your Audience

PhotoShelter

Next in our 9-video series is #2 Determine Your Audience & Addressable Market. This section asks you consider your intended audience and the relative size of that audience: Who are your potential customers and what are their needs? Is your audience big enough to sustain your business? These are the key questions that you’ll need to consider in order to truly target your market and build a stronger photography business.