Timesculpture

What you are seeing is not an actual scene but something more like a video collage. Imagine the famous “bullet time” scene from “The Matrix” — Keanu Reeves is suddenly frozen in time, and the camera revolves around him as he dodges bullets — only instead of using still cameras, as they did in “The Matrix,” the filmmakers used 200 of Toshiba’s Gigashot HD camcorders, mounted on a circular rig. This technique of looping and layering, dreamed up four years ago by Mitch Stratten, who directed the ad and calls the approach “timesculpture,” has never been used before.

Check it out here.
The video itself is here.