For News Outlets Squeezed From the Middle, It’s Bend or Bust – The New York Times

For News Outlets Squeezed From the Middle, It’s Bend or Bust

Traditional media companies face the increasingly daunting task of hooking already-inundated audiences, but they also have more tools than ever to lure them.

Link: http://www.nytimes.com/2016/04/18/business/media/for-news-outlets-squeezed-from-the-middle-its-bend-or-bust.html?partner=rss&emc=rss&_r=0

These days, however, news articles — be they about war, voting rights, the arts or immigration policy — increasingly inhabit social media feeds like the frighteningly dominant one that Facebook runs. They are competing for attention against zany kitchen experiments; your friend’s daughter’s bat mitzvah; and that wild video of a train whipping through a ridiculously narrow alleyway in India