With the X1D, Hasselblad is attempting to redefine the medium format category. We sat down briefly with U.S. President Michael Hejtmanek for his take on the camera and its place in the Hasselblad universe. What follows is a condensed version of the talk t
The goal wasn’t to build a camera that users would use in lieu of the H6D or other medium format backs but one that would tempt mirrorless shooters to step up to medium format, he says. “This gives them a way to buy a medium format camera that looks and feels like a compact camera.”
Did you know that more expensive gadget break less often? If you answered “Duh, of course,” then congratulations: You have a brain and can likely think and keep you mouth open at the same time. Nevertheless, a new study showing the reliability figures in the digital camera market has some interesting (and non-obvious) results.