With the X1D, Hasselblad is attempting to redefine the medium format category. We sat down briefly with U.S. President Michael Hejtmanek for his take on the camera and its place in the Hasselblad universe. What follows is a condensed version of the talk t
The goal wasn’t to build a camera that users would use in lieu of the H6D or other medium format backs but one that would tempt mirrorless shooters to step up to medium format, he says. “This gives them a way to buy a medium format camera that looks and feels like a compact camera.”
I wanted to set the record straight. I kept hearing people say, “Chechnya was when you really started to be a photographer.” And that’s not true. I was shooting back at the Berlin Wall, but nobody knew about it. I fell through the cracks. I wanted a way to say that my influences are not the ones you think they are. They are about painting. They are about music. They are about other things. The way I’ve been shooting really hasn’t changed since back in the ’70s, before all these new photographers emerged. My old work, like rock and roll, really nails it.
We'll get right to the point. The EOS-1D Mark IV's AF system shows signs of brilliance. For example, while testing the camera's ability to track an athlete running straight towards the camera, the EOS-1D Mark IV locked onto the subject and would not let go, producing sequence after sequence of mostly in-focus pictures. In several rounds, 25 or more frames in a row were either perfectly focused or just slightly out.