Q&A with Michael Hejtmanek, President of Hasselblad Americas on Breaking the Medium Format Mold

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Q&A with Michael Hejtmanek, President of Hasselblad Americas on Breaking the Medium Format Mold | PDNPulse

With the X1D, Hasselblad is attempting to redefine the medium format category. We sat down briefly with U.S. President Michael Hejtmanek for his take on the camera and its place in the Hasselblad universe. What follows is a condensed version of the talk t

via PDNPulse: http://pdnpulse.pdnonline.com/2016/06/qa-michael-hejtmanek-ceo-hasselblad-breaking-new-ground-medium-format.html

The goal wasn’t to build a camera that users would use in lieu of the H6D or other medium format backs but one that would tempt mirrorless shooters to step up to medium format, he says. “This gives them a way to buy a medium format camera that looks and feels like a compact camera.”