Q&A with Michael Hejtmanek, President of Hasselblad Americas on Breaking the Medium Format Mold

Link: https://pdnpulse.pdnonline.com/2016/06/qa-michael-hejtmanek-ceo-hasselblad-breaking-new-ground-medium-format.html
With the X1D, Hasselblad is attempting to redefine the medium format category. We sat down briefly with U.S. President Michael Hejtmanek for his take on the camera and its place in the Hasselblad universe. What follows is a condensed version of the talk t