At a press event in New York Wednesday, Hasselblad showed off their strangely attractive new X1D medium format mirrorless camera, and we got to play with it. It shoots video but only 1080p25. The $9k X1D is a 50 megapixel camera designed and built in Swed
It’s a very attractive camera for those of us who used to shoot Leicas or for those who shoot small mirrorless cameras but want that large format look. But ouch that price – even though it’s miles cheaper than the Hasselblad H6D with the same 50mp sensor (and many miles cheaper than the 100mp version,) it’s still a lot of money for this niche camera.