The Web Shatters Focus, Rewires Brains

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Author Nicholas Carr: The Web Shatters Focus, Rewires Brains

During the winter of 2007, a UCLA professor of psychiatry named Gary Small recruited six volunteers—three experienced Web surfers and three novices—for a study on brain activity. He gave each a pair of goggles onto which Web pages could be projected. Then

via WIRED: http://www.wired.com/magazine/2010/05/ff_nicholas_carr/all/1

Some watched a text-only version. Others watched a version that incorporated video. Afterward, the subjects were quizzed on the material. Compared to the multimedia viewers, the text-only viewers answered significantly more questions correctly; they also found the presentation to be more interesting, more educational, more understandable, and more enjoyable.