PhotoShelter

If your photography is your occupation, then you need to treat it like a job, not a hobby. This means maintaining a level of professionalism and accountability in your photo business. There are several things that every business needs, and we address those in #4 Fix Your Finances.

PhotoShelter

Some of us start to break a sweat when we even hear the words “marketing plan”. There’s no need to get tripped up on terminology, but every smart marketer understands that you need multiple campaigns through multiple channels to get on people’s radars. Putting together a list of current and future marketing activities will help you in your efforts to get noticed, sell photography and in general, power your photo business. So here’s video #3 Create a Marketing Plan.

PhotoShelter

Next in our 9-video series is #2 Determine Your Audience & Addressable Market. This section asks you consider your intended audience and the relative size of that audience: Who are your potential customers and what are their needs? Is your audience big enough to sustain your business? These are the key questions that you’ll need to consider in order to truly target your market and build a stronger photography business.