A Photo Editor – How Art Producers Find The Right Photographer For The Project

Link: A Photo Editor – How Art Producers Find The Right Photographer For The Project:

When I discovered that Liz Miller-Gershfeld, VP and Senior Art Producer at Energy BBDO (the agency that made those ads) reads APE I asked her to tell me how the photography for that campaign went down. Here’s what Liz told me about the campaign (Robert Whitman shot it btw) and the important steps that go into finding the right photographer for any project